Branding – Brand Identity Design
“Products are made in the factory, but brands are created in the mind,”
—Walter Landor
Brand Identity Design / Branding / Logo Design
Design is the Silent Ambassador of Your Brand.
—Paul Rand
Brand identity is tangible and appeals to the senses. You can see it, touch it, hold it, hear it, watch it move. Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible.
What the hell is good design? Is it something that gives satisfaction to your own ego? Or is it something that creates a positive response in the eyes, minds, and hearts of millions of people? Also, is it something that is appropriate to its category? Ideally it is all of these.
— Walter Landor
Branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business: design, messaging, marketing & PR, and company vision.
Whether you’re managing the existing brand, looking to update an outdated one, or crafting a new business from scratch, Digital Branding Craftship would help you to achieve your business goals.
Transformation isn’t just about our brand; it’s how we make it real for people—that’s so critical to how the world looks at us now.
—Michelle Bonterre
Chief Brand Officer
Dale Carnegie