Cross-border fashion e-commerce company SHEIN is now the most downloaded application in the United States, surpassing other powerhouses like TikTok, Instagram, Twitter, and even Amazon.
Fashion brands including Dr. Martens' owner AirWair International and independent designers have accused e-commerce platform Shein of trademark infringements.
डा मार्गरेट एयरवायर इन्टरनेशनल सहित एक फैशनेबल ब्रान्ड र स्वतन्त्र डिजाइनर सहित, जसले विद्युत् व्यापारिक प्लेटफार्म शेनलाई ट्रेडमार्क उल्लङ्घनको आरोप लगाएको आरोप लगाएको छ।
Parehong mga tatak ng fashion at independyenteng taga-disenyo, kabilang ang AirWair International, ang may-ari ni Dr. Martens, ay inakusahan ang platform ng e-commerce na Shein ng paglabag sa trademark.
Tencent Games has signed a partnership deal with British luxury brand Burberry to integrate and promote the company in its popular mobile game, Honor of Kings.
We sat down with Erick Haskell, the President of International at Allbirds, to discuss the company’s China strategy, their special approach to online and offline marketing and the major challenges.
According to McKinsey’s 2019 China Luxury Report, the driving force behind the burgeoning Chinese premium goods market are the post-80’s and post-90’s generations.
