Social Media Marketing & Social Media Advertising

Social Media Marketing

Earn the respect and recommendation of your customers. They will do your marketing for you, for free. Great service starts great conversations.

–Andy Sernovitz

Social Media Marketing & Advertising

Social Media Marketing and Social Media Advertising over the following social media platforms  

  • Facebook
  • Instagram
  • Linkedin
  • Twitter
  • Pinterest


Why Social Media Marketing

  • Build Brand Awareness
  • Cost-effective
  • Engage with your customers
  • Improved brand loyalty
  • Healthier customer satisfaction
  • Marketplace awareness
  • More brand authority
  • Increased traffic
  • Enhanced SEO rankings


  • Generate Leads
  • Nurture Leads
  • Implement Social Listening
  • Connect Social Posts to Opportunities
  • Measure Marketing Efforts
  • Build Brand Authenticity
  • Drive Thought Leadership
  • Grow Your Audience
  • Build a Community
  • Generate Unique Content at Scale
  • Stay Top of Mind With Key People

What Is Social Media Marketing (SMM)

The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.

How Social Media Marketing (SMM) Works?

Social media has changed the way we function as a society, including the way we connect with one another. As platforms like Facebook, Twitter, and Instagram took off, businesses also took notice. They began to use these sites to further their interests through social media marketing. That’s because these sites are able to change consumer behavior.

Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. Many social networks allow users to provide detailed geographical, demographic, and personal information, which enables marketers to tailor their messages to what is most likely to resonate with users.